SW Brand Identity

Producing a brand identity for yourself is a very tough task, as you are your own worst critic but nevertheless I set about refreshing my brand identity as part of my new website redesign. The aim of the exercise was to create a clean, simple, neutral brand that reflects the progression of both my portfolio and approach as and providing a slick timeless platform for all future design collateral. The result is a simple geometric minimalist identity that focuses on the abbreviated SW initials of my name, paired with a striped-back colour palette.