Swag On
Swag On is a party concept born in Lisbon. What started by being a simple get together at the club to listen some Hip Hop & RnB, soon grew to become a reference for an entire generation.
Rebranding Swag On was, at an earlier stage, an exercise to learn how they saw their brand and what vision they had for the future. Then i showed them that their brand was much more than they thought it was and more than having a simple logo, we should create a new universe to reach a wider audience and inspire the loyal fans. We should create something exclusive to represent their dark side, their irreverence and their uniqueness.
