Swanndri is an iconic Kiwi brand, manufacturing outdoor rural workwear from New Zealand wool and materials. We updated their brand identity, redrawing the classic swan symbol and refreshing the typography. Alongside the brand refresh, we created a direct marketing campaign, and extended the new identity across packaging and press advertising. The main focus of the marketing campaign was a direct mail catalogue, to be delivered to farms across the country, using stories and photography to tell the Swanndri story and reconnect with their core customer base.