Sweet Feeligns - Concept illustration

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Gucci inspired campaign. I made this draw inspired in a fashion editorial photoshooting and I thought it looks good in murals as an billboard to introduce a new Gucci campaign for their Men's Fall Winter 2023's collection, as I imagine it could be. To promote the launch of the new menswear collection, I also created an poster and the project also unfolds in licensed products such as a sketchbook. As I am very inspired by the Alessandro Michele's work and his designs and campaigns, I decided to make an ode to this brand's universe while he was the creative director.

the billboard concept art for the campaing in NYC