FOUNDRY and Kids developed an idea that would take the story of the Lauberhorn Races to the next level – this with the help of an unusual viral film. SWISS shared the vision, a testament to their courage and pioneering spirit, also when it comes to communication. Naturally, the involvement of Patrouille Suisse’s was also a massive bonus for the project. Together with the film production company Feit, we succeeded in setting new standards in this genre.
Thanks to state-of-the-art camera technology, the audience experiences the rich history of the Lauberhorn Races in a unique, carefully structured format: the film begins with breathtaking mountain panoramas, catching the audience’s attention right from the outset. Next comes the pièce de résistance: an air show with the Airbus A321 and Patrouille Suisse.
The audience has the unique opportunity to see the action from the cockpit – cameras on board the Airbus and one of the Patrouille jets highlight just how spectacularly and precisely the planes fly in formation through the Wengen mountains. Viewers are then transported from the passenger jet cockpit into the goggles of a skier, who continues the Lauberhorn story through Hundschopf and Minschkante right up to the finish line and its crowds of spectators. The entire story can be viewed from every conceivable perspective time and again, always revealing something new to discover. Viewers will feel as though they’re right in the thick of the action, flying, skiing and celebrating in the heart of it all.
No less than four 360° camera kits (each with 6–10 GoPros) were used in filming, set atop jets, helmets, cables, skiers, helicopters, drones and much more – a technical challenge which ultimately reflects SWISS’s innovative leadership.
“We wanted our first 360° video to be truly special, a break from conventional ways and means,” says Marco Brütsch (Marketing Communications Campaigns Manager at SWISS), adding: “We were particularly pleased that we could offer the audience a unique insight into our involvement in the Lauberhorn Races, both in terms of technology and content. And we were also able to reflect SWISS’s passion for unique and innovative ideas.”