swisspartners the art of finance

On the 3rd of September 2016 Zurich’s renowned Tonhalle-Orchester held a concert that was extraordinary in many ways: hundreds of visitors joined the 250 seated guests in the city’s central train station and listened to the world class orchestra. Lionel Bringuier, the principal conductor, handed his baton to celebrities such as actress and singer Sandra Studer, the musician Marc Sway, and “Tatort” inspector Stefan Gubser. The concert was a huge “Thank you” message to the people of Zurich who overwhelmingly voted in favour of planned building works at Tonhalle-Orchester’s residence. TV personality Marco Fritsche was hosting the event.
Not only was the event exceptional, it was also a project that came to fruition because of the close collaboration with Swiss financial service provider swisspartners. The triumvirate, with FOUNDRY Zürich | Berlin as their lead agency, had the idea of promoting swisspartners’ new communicative direction in an engaging way by giving it added social value. Not only did the financial adviser sponsor the concert, swisspartners actively participated in the concept and execution of the event — which is a rare, and much appreciated move for institutions of their size.