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Sybrillo's Kickstarter Campaign - 2016 June

My job was to build and execute an effective all-around marketing strategy for the company while taking various roles from networking, pitching, to tender management and everything the company needed to grow in - but the to start all this we needed to deliver a kickass Kickstarter campaign.
Being a marketing manager of an early stage startup can be tough but we managed to tripple the original $50.000 goal and ended the 30 day challenge using every trick we had under our sleeve. From gruelling Facebook, Reddit and Instragram advertising campaign, to diving in deep in to the realms of the GoPro commmunity there was nothing to stop the 4 person team that was Sybrillo at the time.


But life didn't stop there only became faster. We continued our engagement campaign to keep the backers satisfied with insight into product development till the product arrives, re-designed our applications UX platform and managed a Black Friday and Cyber Monday sales campaing to wrap up the year.

Project Tags

  • Consumer engagement
  • Campaign Design
  • Social Analytics
  • Social Media
  • Consumer Electronics
  • start-up
  • investor pitch
  • kickstarter
  • crowdfunding

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