Sydney Heart & Lung

  • Matthew Alexander
Seeking a fresh identity to position Sydney Heart & Lung Surgeons as Australia's leading cardiothoracic institution, Totem Communications was approached to concept a new brand and digital presence.

Working closely with both the client and our studio team, I created a minimal logotype offset by a rising heart – a symbol of hope – which effectively embodied SH&LS's core offering. The end result appeared clean and professional, yet warm and comforting.

In addition to this, I was tasked with re-branding their entire stationery suite and redesigning their existing website to suit a more content friendly Wordpress version (still under construction at the time of writing).