Can you imagine what is like to have another sense? Or even have many of our senses combined? People are different, and we all perceive differently. But for some, reality can be completely uncommon that what we recognise or can even dream of. Here’s where synesthesia comes in to play. Treated as a neurological condition, it acts when two or more senses combine, creating a new cognitive pathway, by allowing one of your senses to get more information than what’s intended.
Further research proves that people aren’t aware of this condition, even when they experience it, and it’s why the purpose of this campaign was to create knowledge on how the experience feels, so people are able to identify and understand it.
Creative Direction; Web Design; Development; Video Direction, Production and Editing; Storytelling; Graphic Design

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Digital Design Lead