T-Mobile Signature Store

T-Mobile’s signature store on Las Vegas’ iconic Strip is a shrine to un-convention. The store’s innovative level of service and experience brings its own distinctive energy and theatre to The Strip.
FITCH redesigned T Mobile’s customer journey and created touchpoints that fully realise the brand’s disruptive brand positioning as ‘the un-carrier’. 
As seen in Chain Store Age.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

FITCH
FITCH is the world’s leading brand and retail consultancy.