To be played at 'rush hour' on popular stations - breakfast and evening shows on stations like Capital, Heart and The Hits. Times just after and just before a parent sees their child.
Row, Row, Row your boat (30 seconds)
Music plays softly: music box style.
MVO1: child's voice (think Cruz Beckham)
As he starts to clutch his chest,
Melody reduces, singing becomes talking/reading
If he'd eaten healthy food
Slowed, sombre tone. Almost whispered.
One line of music plays slightly off key. Broken music-box style, almost eerie.
MVO2: (friendly but serious voice; slight - but not distracting - accent. (Think Simon Pegg (possibly David Beckham: potential for famous children/parents??))
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