The solution offered began as an exploration of textures of the ingredients included within Body Shop products, promoting the tactility and freshness that characterizes them and the brand as a whole.
A subtle but playful tone has been maintained. Such was possible by the limited amount of colours used within each poster, as well as the choice of font and reference to botanical illustrations. At the same time, the overruling of scientific drawings by the bold colours and forms, as well as the overlapping of the elements offers a sense of movement and lightness to the depicted elements as if forming the compositions by accident.
Relief printing was the method of choice because of the directness and physicality it offers to the rendered image.
Furthermore, as printmaking lends itself for the creation of multiples. alongside the fact that all elements were cut separately,gave me the opportunity for numerous combinations of objects, colours and compositions. Thus, evolved a visual language from a set of components,
which holds the potential to be applied anew, re inventing itself every time.
The meticulous and tedious process of experimentation, made the whole project feel explorative and scientific, a continuous effort for a better result. Such inspired the choice of type, which refers to scientific drawings of plants. Alongside the personal and evaluative notes that grew around the prints, a more intimate layer of understanding is created, as if the it is still in progress, the same way the brand itself continues to be meticulous in their choice of ingredients.
As beauty starts from health, the idea for the social campaign is promoting a balanced nutrition, by inviting customers to stamp their own five a day. That would give enough time for someone to reflect on their daily diet, as well as participating in this effort by conducting his own images. Apart from that, there is a sense of physicality in stamping, as it can be a playful and engaging process.
Finally, a variety of prints can also stand aside the posters, as a tactile collectors item.