The Taj Mahal Hotel is the Taj Group's most iconic palace property located in Mumbai city. After the terror attacks in November 2008, the hotel had to shut down and undergo a complete renovation. Along with a physical renovation they decided to rework their entire brand identity. While the new identity aimed at keeping alive the essence of their old symbol (the hexagon), they wanted to incorporate into the symbol the iconic dome of the structure which was lit up in flames during the terror attacks.