Tales of Tea
Brief: Take a quintessentially British brand to another country
- Yorkshire Tea to India.
Insight: Tea brings people together.
Problem: In India the majority of marriages are arranged. People marry for commitment rather than love and though this works for some but there are women who want the freedom to choose their own partner.
Create safe places for women to choose their life partner through a digital app and over a cup of tea. Profiles would include relevant info such as; job role, salary, class and whether one is vegetarian (or not).