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TAM Airlines

TAM Airlines
YOUR BEST DESTINATION : CINE TAM


Experiential/integrated campaign created to help reinforce the brand’s premium positioning.

This campaign gives those new to TAM a fabulous luxury experience inside a cinema lounge. The aim was to give a sense of the enjoyment of flying with the airline.

Role LH: Concept creation, strategic thinking, art direction.

Credits

Lu Hakozaki

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  • Sr. Art Director
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