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Tap water on cartons

Postevand is tap water in carton containers. Two young Danish entrepreneurs wanted to create a product which puts focus on how blind consumerism hurts the environment. Tap water in carton containers is significantly more sustainable; it is cleaner than spring water, no plastic is used in the making and as it is being tapped locally it is not being transported all through Europe.
With a strong provocative concept and a timeless and modern design the success was great. The product was quickly on the menu of fancy cafes in both Aarhus and Copenhagen in Denmark, the press was intrigued and it went on national news. Consumers were both loving and hating the concept. It got them talking.

Project Tags

  • graphic design
  • Branding
  • packaging
  • Water
  • tap water
  • label design
  • FMCG
  • Design
  • identity

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