The Taste Intense campaign relaunched 5 Gum within the UK.
The campaign initially ran as a 4-week trial in London, but was so succefful it was then relicensed across the UK, and also in the USA.
The initial campaign run smashed all anticipated targets with brand recall increased by 77% and 100% increase in claimed purchase intent.
Shot in-camera with black light UV, the technical challenges were immense, but extremely rewarding.
Client: Wrigley UK
Photography: Tom Van Schelven
Agency: Billington Cartmell
