This is a project I completed in my second year of university, which I submitted to the YCN Student Awards and gained a commendation for my work. The brief was to design a product innovation to make young people from the ages of 16-25 to drink Taylors Coffee; therefore my idea was a Taylor’s ‘take-away coffee cup’ to attract the young audience.
The product innovation is a set of 3 new flavours that link to the hand drawn quotes/coffee puns. I decided to make different flavours with the product range name as: ‘Taylored to your Taste’ to show that Taylor’s coffee thinks about everybody’ tastes.
I hand-lettered the coffee quotes to give a sense of heritage and craftmanship, which Taylors already convey through their ethos. Each hand-drawn quote is placed on the top of the lids so the younger audience would notice it every time they take a sip.