Ted Baker Annual Report 2016

Ted's annual report is one of the Creative team's flagship efforts, with each year's madcap idea seeking to outdo the last. I was tasked with coming up with a name to fit the concept of 'growth', which had previously inspired this horticulture-themed booklet. Plant illustrations were also commissioned, and it was my job to give them fake Latin (Flatin?) annotations.

Team Credits

Luke Butler

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  • Creative Copywriter
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Companies

  • Ted Baker

    Ted Baker

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    • Fashion

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  • copywriting

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