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Ted Baker Endurance

'Endurance' is the travel suit range that helped make Ted Baker a household name. I was briefed to update copy for a relaunch built around the concept of outdoor pursuits. This included point of sale, swing tickets and a new tagline.
For the product features I took an irreverent approach to a normally po-faced bit of marketing copy, making up words and arbitrary factors to do with performance and functionality, before getting 'serious' in the longer blurb.


Luke Butler

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  • Creative Copywriter

Project Tags

  • Copywriting
  • tone of voice

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