Tefal Cook4Me Influencer Event
At a time when influencer marketing was becoming very generic - and frankly, quite stale - we wanted to return to the concept of creating an experience first and foremost, while putting product at the heart of it.
We created an intimate event that demonstrated how a product could fulfil a genuine need: balancing the desire to create healthy, tasty meals without sacrificing quality family time. We invited mothers and their little ones to join us for the day in a gorgeous London family home: not only to create a shared meal, but also to enjoy some well-deserved pamper time with our specially-recruited beauticians. At the heart of the day was the Tefal Cook4Me: a catalyst for - rather than the focus of - the event.
Creating the event involved: location-sourcing (and securing insurance), influencer recruitment, briefing and management, sourcing beauticians, managing all logistics and product, securing a fantastic photographer and videographer and briefing desired content outputs; all delivered within a minimal budget.