Ten Feet Tall is an e-commerce and retail startup which sells high-quality European kids’ school shoes in any colour, so long as it’s black. We were tasked with creating a beautifully fun yet not childish branding to appeal to mothers. We created a custom line-drawing shoe illustration to represent the styles which they sell, and a warm, handwritten font. Our clients had a very strong feeling for their colour palette as they knew they wanted to incorporate mustard yellow and navy blue. We added a soft pink, and had fun experimenting with colour for their print collaterals. Pssst… For this client, we even helped them with their brand naming!