Client // Defected Records
'With a thumpingly retro bassline, snappy 909-styled hats and a chopped and re-pitched vocal, 'Mainline' is a positive and worthy reimagining of the 'glory days' of house music.
Our role was to come up with a concept for all the animated overlays that worked with the footage - right through from illustration to final animation. Additionally art-directed some of the more graphical compositions that can be seen within the piece. The result - as someone put it - is like 'Saved by the Bell' on acid - we'll let you decide.
Directors: PONDR ( pondr.co.uk )
Producer: TJ O' Grady - Peyton
Exec Producer: Emile Rafael
Record Label: Defected Records - Simon Dawson and Andy Daniell
Art Director & Animator: Aszyk
Production Co-ordinator - Natasha Jatania
D.I.T: Christopher Belcher
Hair and Make Up: Rose Bernard, Lydia Jeffcoat, Marta Quilleri
Editor: Jack Singer @ Cut and Run
VFX/Grade: Clemens Taubmann
Lead Dancer: Jacade Simpson
Backing dancers: Hatti Murray White, Lucy Chesterman