Tequila Herradura | Extraordinary Experiential Bar

Tequila Herradura had recently revealed their vibrant, new positioning Extraordinary Awaits, but their UK launch had lost steam. The brand decided to make a splash at London Cocktail Week and chose us to deliver the activation. We transformed a dusty, blank-space unit into an extraordinary experiential bar. From an immersive sensory entrance and live DJ’s to guest bartenders from some of the world’s best bars and a sold-out Tequila Masterclass, we brought the extraordinary spirit of Tequila Herradura to life. I led the project across all elements from designing the creative solution to directing a paid social campaign and managing agency partners and staff.