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Tesco Valentine's Day

Tesco Valentine's day 2016 was all about cutting through the wind tunnel of romantic propaganda to deliver the message that not only are Tesco's flowers great quality, they are also a great way to say I love you, I miss you, I want to go on a date with you, I'm sorry I snore all the time...
We created a series of 6 targeted online videos. Working with the media agency we created 6 audience groups from single under 25's to married over 40's which were served a different video with content to suit them.
The online video's drove awareness of Tesco's quality range of flowers which we supported with print, display and out of store proximity screens.

Credits

Rachel Adamec

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  • Retail

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