Client: Tetris & Blue Planet
Brief: Create a global brand message and ethos to celebrate 30 years of Tetris
Creative: We are generation Tetris and We All Fit Together
My solution, celebrate that Tetris is about creating order from chaos, about making things fit together. That it transcends language, culture and cuts to the core of what working together is about.
A Russian game popularised by a Japanese tech giant and made popular in the west. This was the fusion moment. This was the start of generation Tetris.
So my campaign idea was to celebrate how on the basic level, we all fit together. To make this about the Tetris mantra, the philosophy.
Results: A year of activities and events inspired by the brand platform and approach.