(Th)ink

  • Reuben Alghali

Environmentally friendly, low ink redesign of the packaging for products who's packaging has no impact on the saleability of the item, eg. the individual products within multipacks, tobacco products, technology items and takeaway coffee. The redesign relies on the semantics connected with large brands; showing just enough to still communicate the same message. The supporting (Th)ink website explains the initiative whilst positioning the brands involved as eco-concious.