The 2020 Conran Shop Catalogue

  • Helen Wigley
  • Jakub Ospelt
  • Tiana Dunlop

Designed to reach a new audience of design lovers, the 2020 Conran Shop catalogue is filled with pages of the latest and greatest furniture, lighting and lifestyle products all in one considered destination. The Conran Shop team worked to select and merchandise the most suitable product to appeal to a prospect audience, featuring iconic pieces alongside upcoming designers. Graphics and Copy worked together to create inspiring and enticing content with a layout that would flow easily for the reader. CRM and data segmentation was applied to ensure that the catalogue reached the right prospects. The final piece is a credit the team's hard work and vision. Discover the Catalogue: https://www.flipsnack.com/E8C7AA77C6F/uk-catalogue-2020/full-view.html

Email
An email newsletter was sent to the UK database informing them that the catalogue would be arriving soon and that they could also view and shop the catalogue online. This resulted in the following stats:
Open Rate: 21.7% (+35.6% vs. avg)
CTR: 3.3%
CTOR: 15.1% (+37.2% vs. avg)
Revenue: £1.3k