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The Anne Frank Trust

To mark the 70th anniversary of Anne Frank’s Diary, the Trust's '13 in 13 Campaign' competition asked 13 year olds to write in and tell David Cameron how they would change the world. To grab their attention, and drive entries, I created a school full of Prime Ministers.

With over 2,739,023 tweets or retweets, 1000s of YouTube views and national press coverage, the number of entries far exceeded the Trust's expectations.

The viral is shortlisted for both the DMA Awards and the CIM Marketing Excellence Awards 2013.


Rob Hainsworth

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