NownessThe Architecture of Eroticism will be permanently promoted on Nowness, the ‘movement for creative excellence in storytelling, celebrating the extraordinary of the every day.’The platform’s curatorial expertise and status as a go-to source of influence across art, design, fashion, music, food and travel foreshadows the reaching of The Life Luster consumer on a mass scale, efficiently targeting the intended primary audience while they are either active in their search for inspiration or passive while using their free time to browse the latest offerings. The decision to use Nowness as the platform for permanent promotion ensures the maintaining of the integrated marketing campaign, targeting the consumer touchpoints, showcasing the same content as promoted via following channels, providing the audience with the context through links to my online profile and social media links, and keeping it cohesive in terms of aesthetic value, tone of voice and attitude towards topics related to the erotic concept. The essence of community is ever-enhanced via the audience ability to follow, favourite and queue their chosen channels and favoured films, offering playlists for others to enjoy and providing further reach for no cost. The abilities of the Nowness audience are reminiscent of social media actions, further attracting The Life Luster consumer in regards to their dependence on such platforms.
Erotica is the euphoric sensation of neck hairs arising when in the presence of your passion. Erotica is cliché scripts and fantasies constructed in a pre-packaged fashion. Erotica is the observing of visual codes as evolved through nature. Erotica is subjecting yourself to the allure of a stranger. Erotica is experiencing the everyday with intensified enthusiasm. Erotica is blondes in nylon and fake orgasms. Within contemporary culture, the pornographic depiction of the erotic has been positioned with an intensified significance due to the regarding of profit as a mechanism for pleasure, thus championing the ideologies surrounding pornography as the singular representation of the erotic. The Architecture of Eroticism has sought to explore the erotic as a universal theme, encouraging consumers to avert their fixated gaze from productions of the visual culture, where the technique of Sex Sells is ever-intensifying in response to the cultural norms of modernity. The project has not been established as a replacement for the pornographic but instead ignites a dialogue around the topic to enlighten consumers on the body’s ability to achieve arousal in succumbing to the euphoric experiences of the everyday, in turn straying from the infliction of guilt and shame which pornography reportedly embeds.In regards to the future of The Architecture of Eroticism, the film will be extended into a series of cinematic shorts, inspired by the method of Erika Lust’s XConfessions by encouraging consumer submissions. Maintaining continuity in regards to audience interaction post-launch of the film, I will open a call for submissions regarding individual experiences of the erotic within the everyday, which I will then transform through my cinematic vision. The Architecture of Eroticism presents a solution to the consumer’s singular subjection to the media constructs of erotica. I aim for the project to enlighten consumers on the body’s capability as a sensory landscape and prompt the experiencing of the external world as an erogenous zone. I hope for The Architecture of Eroticism to ignite the beginning of my future endeavours in contributing to the conversation by communicating an aesthetic and unconventional eroticism.