How can you make a How To campaign look modern and yet innovative? Our social feeds are ripe with good looking Food&Drinks content. How can we make Italicus stand out? We thought that the most important thing for the brand, together with showing a way to make an Italicus cocktail, was to tell a story about these cocktails. We wanted to really dive deep into the history of aperitivo and own it proudly.
Three cocktails, three stories, three cities. We decided to take our followers on a journey to three of the most iconic and relevant places to the culture of Aperitivo. We flew to Venice, to tell the story of the Spritz, and showed our take on it. We went to Florence, to experience the birthplace of the father of all aperitivo cocktails: The Negroni. And we landed in Reggio Calabria, to discover the fruit behind Italicus: Bergamotto.
"Floral, with a slightly bitter, spicy edge and with notes of ripe citrus, Italicus Rosolio di Bergamotto makes a great partner for Prosecco, enhancing the flavours and keeping the sweetness and acidity levels refreshing."
Nuria Stylianou for London Evening Standard