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THE BELTICO GROUP 'THE CLIFFS'

Challenge:
The Silver Coast is the last piece of protected land in Portugal. Our client was granted planning permission to build luxury retreat in plots aside the stunning nature reserve. Our task was to sell the concept to potential buyers in a confident way.

Idea:
We branded the project ‘The Cliffs’ and created a strong visual identity for people to believe in. A dynamic interactive iPad presentation armed the sales team with a powerful tool to sell in the architectural vision, the location, the golf club, a sports and spa centre, and future communities.

Impact:
85% of all plots have been successfully sold and construction is underway.

Credits

Jane Hauldren

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