The Bevenden is a residential development in East London. The brief was to highlight the essence of the trendy area in which the tower is situated. The clients wanted a logo, brochure and hoarding design that represents the amenities and the people of East London. Taking this in to account the idea was to collaborate along side an artist who lives and works within the area. Anna Clover a textiles and print designer who has lived and worked in the area for five-teen years and knows what is trending amongst the people was the perfect artist to collaborate with. Designing print patterns for the hoarding helped depict a certain vibe to attract the right people to invest in the area.