Case Study
The Big Bang 2016
The Daniel Marks Big bang 2016 Asked us to create brand for an IFO identified flying object product which could be a toy plane, drone or a frisbee. This well entail us to created 3 different method to promote your fictional product.
So the product that I decide to devolop was a drone. The Reason for chosen this product was because drones are more than just a flying object they use in so many professional feild like the army and many more. It is also a method to capture things that can’t be captured by normal camera. Which is why I created ‘The Ether’
'The Ether' is a product that enables individals to reach The pinicale of hights And escape to the outer surround of the earth’s atmosphere and take picture of space’s Elements for example stars, star collster, Moon and planets
This was created cause I had a person in mind that is dreaaming of being a astronomos and is into the state of the art technolgy and is looking for a new way to traverse and be inquisitive about space apart from using a telescope . Or a indivaul that is in to the new tech product or someone that is looking for a new hobbie. But primarly astronomer
The App
The app would be used as a promtional ad It will consist of a game where people would have to complete a star constellation. This would invole the star constellation to appear as soon as the game start and would appear for a threw seconds and then disapear and blend into the surounding star and the indiviaul would have to memerise the shape and draw the lines to complete and move on to the consective star constellation with the “The Ether” drone from a bird eye view
This app would be realease a month before the actual product would be official realease and who ever complete the several star collstellation in the quickest time would be put on the top of the leaderboard and who evers on the top of the leaderboard on the day of realease would win and exculsive red and black drone.
The Advertistment
The ad would be display on TV. Which consist of snippet of the product from different sides similar to the other such premium products. It would also be advertist with each snippet being displyed as an 2 second advertistment but would be ambigous this would creating a buzz. With people wondering what this thing could be. This would be display in ad breaks and would last a month until the product comes out and then the full ad would be shown