The Big Mac Big Mac

In 2016, we convinced McDonald's to create Big Mac Big Macs and hand them out at festivals.
Bad pun. Good fun.
The Macs also put McDonald's front-of-mind for festival goers travelling home either hungover, on a come-down, or both.
The Big Mac Big Macs were promoted on social media, encourging people to find the McDonald's tent when they arrived at their festival.

Team Credits

Elliott Starr

  • Message
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  • Creative
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Companies

  • Leo Burnett

    Leo Burnett

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    • Advertising
  • M

    McDonald's

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    • Drum

      Drum

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      • Marketing
    • Laura + Elliott

      Laura + Elliott

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      • Advertising

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