As part of a new Q4 2013 commercial push for their Colour Crush cosmetics range, The Body Shop commissioned several make-up tutorial videos.
The project involved both a photo and video shoot in order to create assets for both online and off line use in store and on the web.
Deadlines and budget were tight and 6 videos were produced using three different models over two days.
I was tasked with using the brands new creative vision and direction to bring something fresh whilst still sticking to the strict brand guidelines. The videos also had to compliment similar tutorials already produced for previous seasons.
I worked on all stages of the production from title and overlay design through to directing the photo shoot, video creative direction, and overseeing the final edits.