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The British Army - Show Yourself

Insight Social insecurities about one’s individuality are barriers to considering a career in the Army.
Strategy To show a diverse group of people their fit in the Army by respecting and celebrating their individuality.

Project Team

Tommy Lai

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  • Copywriter
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Sherwin Teo

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  • Art Director
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Project Tags

  • yellow pencil
  • New Blood Awards

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