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    The Campaign for Added Value Everywhere

    The brief was to create a platform in which TLC Marketing could challenge brands to stop heavily discounting their products and seek out a healthier, more sustainable way to get into consumer shopping trolleys.

    Introducing: BRAND CRUELTY and the campaign for Added Value Everywhere.

    TLC took the guise of a charity called A.V.E (Add Value Everywhere) and began a tongue in cheek campaign to highlight the dangers of continued discounting and price-cutting your brand.

    The campaign included DM, EDM, targeted digital, social and print advertising, website, guerrilla marketing, stickers, flyers, press packs and live events.

    Ultimately TLC was shown as a viable alternative to discounting in a fresh, humorous and memorable way.


    Christopher Joyce

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    • Creative Team

    Project Tags

    • Advertising
    • marketing
    • direct mail
    • email
    • Experience Design
    • outdoor

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