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The Campaign for Added Value Everywhere

The brief was to create a platform in which TLC Marketing could challenge brands to stop heavily discounting their products and seek out a healthier, more sustainable way to get into consumer shopping trolleys.

Introducing: BRAND CRUELTY and the campaign for Added Value Everywhere.

TLC took the guise of a charity called A.V.E (Add Value Everywhere) and began a tongue in cheek campaign to highlight the dangers of continued discounting and price-cutting your brand.

The campaign included DM, EDM, targeted digital, social and print advertising, website, guerrilla marketing, stickers, flyers, press packs and live events.

Ultimately TLC was shown as a viable alternative to discounting in a fresh, humorous and memorable way.


Christopher Joyce

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  • Advertising
  • marketing
  • direct mail
  • email
  • Experience Design
  • outdoor

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