The Centre of Culture Since 82' - Nike Air Force One Ad

  • Patrick Dallaway

This project was a part of a self initiated brief in which I gave myself the task of creating a video campaign for the Nike Air Force Ones. The challenge came in creating a campaign for a shoe that is already so successful. My campaign is called The Centre of Culture Since ‘82. It’s designed to showcase the dominance of the Air Force Ones, and how it as been at the centre of everything since its release. The video celebrates the history, culture, and upbringing of the shoe. Its placement is always in the centre of the video despite the changing scenery, taking you through a journey and bringing you back to where it all began in 1982.