The Coily Collective Brand strategy & Verbal Identity (Creative Copywriting)

During my time at the Idea Girl Agency, I played a crucial role in developing the brand strategy and verbal identity for The Coily Collective, a hair salon. Working closely with the client and design team, I helped position the brand within the market by analysing its offerings and building out a comprehensive communication strategy. As part of this project, I focused on revamping the brand's mission statement, vision, and essence, while also developing a distinctive brand personality, tone of voice, and brand voice that resonated with their target audience. Through a tailored messaging architecture, I created a verbal identity that sets The Coily Collective apart from its competitors while also appealing to its core demographic with style and sophistication. Overall, my work on this project helped elevate The Coily Collective's brand and messaging to new heights, and I'm proud to have played a key role in its success. Click to view website - https://www.thecoilycollective.com/