The Court Shoe

  • Adam Couldwell
The Court Shoe - was a project completed alongside Lacoste, to re-invent the classic court shoe for SS/AW 2014. This project was completed in collaboration with fashion marketing, helping identified market trends and also explore alternate methods of marketing using modern rapid manufacture techniques. The manufacturing techniques were intended to create a unique experience when purchasing a new shoe. Our key focus was utilitarian style and urban performance.