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Simon Carr will need to approve that you worked on “The Day Shazam Forgot” before we add you as a collaborator.

The Day Shazam Forgot

To raise awareness for Alzheimer's Research UK amongst a younger audience, we made Shazam forget. Cannes Lions: Shortlisted in Media. Featured In: Adweek | Campaign | The Verge | Best Ads
Art Director: Simon Carr
'We’re naturally inclined to attribute human characteristics to the apps that continuously follow us around, which is part of why Siri is so amusing and Alexa so charmingly useful. But for Alzheimer’s Research U.K., agency Innocean Worldwide U.K. brought a horribly human attribute to Shazam—the ability to forget' - Ad Week
When the app finally “remembered” the track, users were driven to a call to action about Alzheimer’s disease and invited to donate to the cause" - Ad Week
Read the quoted article in full here.

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