In times of digital transformation CalCon's goal was to transform into the digital leader in the real estate sector.
We created a new vision, implemented a multistage marketing campaign and change in the B2B Communication.
The result: CalCon Connects
It is the base of a long-term strategy to create digital awareness in a conventional industry and ensure the coginition as a market leader in digital property management. Employer branding was one of the key factors for success.
