By the end of 2014 Hertz has decided to provide it’s customers with a separate unique and more luxurious visual platform when presenting The Dream Collection. Due to the marketing and renting of the product to High-End Clients the direction I felt as being the most relevant one was a more luxurious approach, with a clean design yet fine and subtle graphical elements. The design has been created in a way that it’s flexible enough to be used in other markets around Europe such as France, Italy or Germany.