My vision was to relaunch The Face, which has a unique and viable identity, and make it a trustworthy voice on fashion, with its strong link to music, and as a communicator of socio- political and cultural movements. The publishing of The Face for 2020 would be a way to give fashion the credibility it deserves, and connect with the younger generation who is thirsty for knowledge, and highly functions with images. The Face would be a magazine that is complementary to the mainstream and well established fashion and culture medias. My challenge was to; nd an innovative business model for a media company, to increase the cash ow of a magazine by adding other business activities, to keep the ethos of The Face and adapt with the times, to create content that would not defeat the purpose of communicating and educating, and bringing back The Face by lling a market gap.
At rst I tried to understand what The Face was, what it represented in the 80’s and 90’s and what was the magazine’s “thought process”. I also needed to understand the importance and impact of the media in our society, and its evolution in the digital era in order to propose a relevant idea for the relaunch. I then decided that the publication should come back as a collective style business, meaning The Face would be several activities and would collaborate and partner with other industry businesses.