Recruit ambassadors Ruby Rose (Muso & Presenter), Sarah De Bono (The Voice), Trent 'Maxi' Maxwell (Bondi Rescue) and James Mason (Neighbours) to lead the charge. 'Gamify' the stats and helpful info about the cause and reward users for learning along the way, all executed through development of a native app to work across both iOS and Android devices.
Mix it all up with an elegant digital strategy across Web, iPhone (iOS), Android; Leveraged in Cotton On Stores Nationwide, you've the perfect storm!
Information Architecture (IA)
+ Server Side Components (RESS)
User Interface Design (UID)
iOS / Android Development