The Future of Fossil Fuel Branding

Taking inspiration from the success of plain packaging laws in reducing the appeal of tobacco products, the deadly introduction of the most feared pantone in the corporate criminal world will be introduced for corporations behaving badly. Every big brand could lose their rights to brand. Here we explore the potential for similar regulations in the fossil fuel industry. By removing all corporate branding from fuel pumps and replacing it with graphic warnings in Pantone 448 C, we aim to challenge the normalization of fossil fuel consumption and expose its catastrophic environmental and public health consequences.