The 2015 Global Summit in Madrid gathered together private and public leaders from around the world including King Felipe IV of Spain, José Manuel Barroso and Ana Botín.
As head of design at the World Travel and Tourism Council, I was in charge of the creative management of the brand and it's application.
The project involved close collaboration with studios, printers, airports and hotels in Madrid and London. I personally represented the company at all times, prior and during the event, in site visits for signage and planning, working alongside the appointed production company in Spain and the Madrid Government.
The Project involved the creation of a brand manual, mobile app, and web design to handle communications and invitation processes. Stage design, booth design, signage, delegate welcome material, advertising, printed and digital marketing, as well as live view, broadcasted during the event on the internet.