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The Good Bag Campaign (Dobra Torba) is a product with social and economical benefits for the empowerment of women is Serbia. The key behind the branding is to evoke a strong and easy readable communication. The Bands and symbols are used to communicate the positive and social aspect of the Good Bag project. The Good Bag is better because it represents emancipation accomplished and not only imagined. The Good Bag is the result of a project initiated by Smart Kolektiv committed to the economic empowerment of women as one of the key prerequisites for the development of society as a whole and establishing higher human rights standards. Countless examples worldwide prove that the more women are economically empowered, the society suffers less poverty, gender inequality and backwardness. - See more at:


Vjeko Sumic

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