The Great British Take Off

  • Rob Lewis
Love Food Hate Waste wanted to promote the savings you receive through being more savvy with your food shopping and leftovers.

So we created the 'Great British Take Off Challenge' where we offered the audience the opportunity to see if they could make the reported saving of £700 by reducing their food waste. We created a simple step by step recipe on tasks and tips on how they could reach their saving goal. To promote this challenge we produced a series of posters and short online films that would direct you to the Recycle Devon website for a full recipe of tips and tasks.